Connor Beam | Portfolio

Copywriter & marketer based in Madison, WI.

Intro

Whether you want to launch a business, advertise a new product, generate social awareness, or promote a personal project, you need someone to help you craft a compelling campaign that captures the attention of your target audience. I help brands tell their stories through creative copywriting and content writing services.

Work

Over the years, I’ve worked with brands in industries like health, wellness, tech, education, entertainment, food and beverage, and finance to craft impactful content for social media, blogs, landing pages, emails, and more.

While my short-form content is already included below, you can view some of my long-form content here.

Zero Waste Living

I worked with a nonprofit that advocates for sustainability to write copy for a social media ad. The goal of this project was to generate awareness and encourage people to purchase and use reusable products in place of disposable plastic products.

Instagram Reel

The client needed a trendy ad to promote their flash sale in their email newsletter, so I created this graphic and wrote sales copy. The goal of this campaign was to increase website conversions.

Autism Awareness

I partnered with @NEXTforAUTISM to write social posts and create social media ads for #AutismAwarenessDay. The goal of this campaign was to promote autism awareness and encourage people to donate to nonprofits that support individuals with autism.

NOLABEL Skincare

I worked with NOLABEL Skincare to design and write an email newsletter advertising their natural skincare product line. Client wanted to target customers who prioritize products that use natural and ethically-sourced ingredients.

jSign

I wrote and optimized landing page copy for jSign, a SaaS platform that lets users sign documents online. As part of this campaign, I also wrote and optimized a series of blog posts that teach readers how to use the product, leading to an increase in free trial signups.

Vedge Nutrition

Worked with Vedge Nutrition to design an email in Klaviyo and write engaging email copy to promote a new product to potential customers.

Vedge Nutrition (2)

Designed and wrote copy for a post-purchase email campaign encouraging customers to sign up for the brand's protein powder subscription service.

Benefits of Meditation

A client in the health and wellness space wanted some educational flyers and posters that she could send to her customers to build trust while giving them helpful tips. As part of this campaign, I created this flyer highlighting the benefits of meditation.

Over the past five years, I’ve worked with brands in industries ranging from finance and real estate to health and lifestyle to create engaging content for social media, video, email, print, and web. I’ve written everything from short Twitter posts, ad copy, and video scripts to 5,000+ word articles and blog posts.

I often call upon my background in graphic design and web design to help clients create images and landing pages to accompany my copy, and I’m no stranger to marketing platforms like HubSpot, MailChimp, Klaviyo, SEMRush, and SurferSEO.

Info

All works on this site are the property of my clients and are featured here with their express permission.

Get in Touch.

connorb776@gmail.com | Dribbble | Creatively | Instagram